Reep business philosophy：
 Looking at the global, open operating
 Respect for the staff's personal pursuit - Enterprise concerned about their staff, the staff will be better service to customers, customers get better service will bring more value to enterprises.

Rui Pu target：
        Establishment of a world-class LED display and semiconductor lighting company
To create a customer, employees, business components provide win-win situation, the cycle, going!

Rui general purpose：
       Innovation for customers worldwide to provide comprehensive range of innovative products and services, and product multi-functional for the interests of customers the most value！

Rui Pu policy：
       Excellence, innovation and high-Yong。

Rui Pu team：
       Unity of purpose, mutual support, work together to create a miracle
       Both the administrative staff, production staff or sales staff, should have a marketing sense；
       Both the production, sales or services, all from the perspective of sales help thinking, to guide the work；
       Companies work closely together to build up a smooth production and marketing platform for team building a team of invincible！

Rui Pu spirit：
       Entrepreneurial passion, unity and cooperation, honest management, optimistic life

Rui Pu values：
        The interests of customers first
       The quality of products first
      The first goal of the company's performance

Reep quality：
       Through systematic, standardized, and institutionalized management, the greatest degree of maximum demand to meet customer to build a world-class semiconductor lighting company